JOB DESCRIPTION: Social Media Manager
About Rebelle Media
Rebelle is building THE brand for love-centric storytelling, community, and engagement. Rebelle is an independent media company creating films, series, books, events, experiences, and storytelling worlds that audiences fall in love with. From the next generation of iconic fictional friendships, to “will they, won’t they” stories filled with yearning to romantic fantasy worlds and beyond, Rebelle is the production partner to bring them to life and the home to discuss and dissect.
Our audience is global Gen Z and millennial romance lovers — the readers, the shippers, the swooners, the fanfic writers, the romcom obsessives, the BookTokers — and we are building THE home for them.
Role Overview
You are helping launch something special and will be a part of crafting the voice of a brand re-boot and a new media company. We are seeking a Social Media Manager who lives and breathes internet culture, romance pop culture, and the ever-evolving language of digital audiences. You are deeply plugged into BookTok, FilmTok, Romantasy, Romcom discourse, and emerging platform culture. You love books, film, and television.
This is a creative, strategic, roll-up-your-sleeves role where you will shape Rebelle’s digital voice and build its community. You will concept, create, produce, and deploy content daily across multiple platforms — optimized per platform — and help architect and introduce this brand’s tone.
Responsibilities
Own social channel strategy + execution across IG, TikTok, X/Twitter, Pinterest, YouTube Shorts, emerging platforms
Daily content ideation + video creation that is platform native (especially on TikTok + Reels). Creating video and video editing (e.g. CapCut, VN, or native apps) and basic graphic design (e.g. Canva or Photoshop)
Trendspotting: identify, test, and jump on relevant memes, audio, formats, and fandom cycles in real time
Write high performing captions/copy in Rebelle’s brand voice
Develop and manage a content calendar and posting cadence
Amplify Rebelle releases, IP announcements, book acquisitions, talent moments, BTS, etc
Create a two-way relationship with fans + romance audience communities across Rebelle projects and others
Who You Are
You ideally have 2-4 years experience in social content, digital marketing, creator or brand social. Formal work experience is a plus, but a viral-worthy personal or client portfolio is a must.
You are chronically online (in a good way).
You love to read!
You have a deep, genuine passion for and demonstrated knowledge of the Romance, Romcom, and Romantasy genres across books, film and television (from BookTok darlings to theatrical and streaming hits). You understand the emotional core and the specific language of these fandoms.
You are a clever storyteller — you can make a TikTok trend idea that fits the Rebelle brand
You have excellent copywriting skills with the ability to nail a compelling video hook and a snappy, shareable caption.
You have an experimentation mindset: measure what works, evolve what works, kill what doesn’t.
You are highly collaborative, playful, fast, iterative, solutions-oriented, and pop-culture literate.
Style, Tone + Culture Fit
Cinematic, modern, feminine-leaning but not saccharine
Nora Ephron x Richard Curtis x Emily Henry x BookTok chaos
Romance is a serious artform..and also it’s wildly fun. Also, romance does not have to be cis-gender or sexual. We tell all types of love stories, including platonic, friendship, and family love.
Why Rebelle Media?
Impact: You won't be managing old campaigns. You will be on the ground floor of a major media brand reboot, building our voice from scratch. Your creativity is the strategy.
Flexibility & Autonomy: Flexible work arrangements and the autonomy to test, experiment, and fail fast—as long as you bring the insights.
Growth: Direct mentorship from our Co-CEOs and significant opportunities to grow into a strategic lead role as the company and content slate expands.
The Content: You get to immerse yourself in the media you actually want to watch.
Location
We are based in LA and NYC but work remotely and are open to candidates from all over!
Application Process
Please send a CV, samples of your work, and a cover letter (we’d love to get a sense of your voice here!) to